Wednesday, October 26, 2011

Coca-Cola has this new multimillion-dollar promotion to make us aware about climate change and help protect the Canadian Arctic.

The design is part of the new partnership with WWF, the conservation group also known as the World Wildlife Fund, to create "safe areas" for polar bears.

Nicola Kettlitz, president of Coca-Cola Ltd., said the latest campaign is to help reduce the environmental impact of its business on water and the climate.

"We've done this for many years, and it's part of who we are," Kettlitz said.
"We understand that without sustainable communities, we really do not have a business. It cannot just be greenwashing, We need to do it (action to protect the environment) and then maybe say it, but to do it is an important aspect."

Coca-Cola will donate $2 million to WWF over five years as well as matching up to $1 million in donations from the public.

Kettlitz said the company chose the polar bear because some of the bear populations are being threatened by a rapidly warming Arctic.

Nearly two-thirds of all polar bears now live in Canada.

"We really hope that this is one of those issues where regardless of what you think of the causes of climate change, its realities are inescapable and nowhere is that more true than in the Arctic," said Butts, a former adviser to Ontario Premier Dalton McGuinty. "We hope that this can become a catalyst for a much broader discussion."