Friday, August 19, 2011

Down with the King

Burger King has overthrown the weird, yes, creepy "King."
The Burger King people have decided instead to focus on food. (Imagine that?)
Could it be the struggling fast-food restaurant's new advertising campaign to feature fresh ingredients rather than the King's strangeness is a sign of the times?

Burger King plans to roll out its new, guacamole-filled California Whopper burger nationwide.

The advertisements will feature lush images of avocados, tomatoes, lettuce and beef.
But just when we thought the King was banished forever, Burger King says,“That’s not to say that in the future, we don’t introduce him in some other form, but our new marketing approach is more food-centric.”

Let's face it. the King has played second fiddle to Ronald McDonald who earned $1.4 billion in net income in its second quarter, a 15% increase year over year. Burger King’s net income slipped 13% in its second quarter to $42.8 million.

But let's take a little look at some of the Kings moments...