Wednesday, December 1, 2010

Rice bread baking machine a big hit

Give us this rice our daily bread.
Imagine, a home breadmaking machine that grinds rice and bakes a loaf of fresh bread.
This bread machine has become such a hit in Japan that its maker is overwhelmed by demand.
The company has had to stop taking orders just three weeks after putting the machine on sale.

This bread machine isn't cheap either, around 50,000 yen ($600).
Sanyo Electric Co said that orders for its Gopan breadmaker were going to hit 58,000 by the end of the month, its original sales target for the end of March next year.
All users have to do is wash the rice and add a few other ingredients into the Gopan,  the name is a combination of the Japanese for "rice" and "bread," and press the start button.
The machine does everything else, from milling the rice to the kneading, rising and baking that other home breadmaking machines also do.
"There's a lot of people who are getting more nervous about what's in their food, especially things like bread that could contain additives. This allows them to see exactly what goes in."
Sanyo is likely to resume taking orders for the Gopan next April after increasing production.