Thursday, July 22, 2010

110 proof beer, the world’s strongest - $762 a bottle


Imagine a 110 proof beer. It's true, the world’s strongest, has been launched by a British firm selling the tipple for $762 a bottle. The blond Belgian ale, named The End of History, is 55 percent alcohol by volume. Made by BrewDog, based in Scotland, the beer is infused with fresh juniper berries and was developed using an extreme freezing technique. Hundreds of pints of beer were used during the process, which was repeated dozens of times to produce just enough for a 330 milliliter bottle, that may explain the cost. James Watt, the company's co-founder, said: "This is the beer to end all beers." Twelve bottles of The End Of History ale have been made and placed inside seven dead stoats, four squirrels and one hare. A taxidermist was used on the animals, which were not killed for promoting the new beer. Animals include a kilt and a top hat. The brewer recommend the beer should be served in a shot or whisky glass ''to be enjoyed like a fine whiskey''.

James Watt added: ''In true BrewDog fashion, we've torn up convention, blurred distinctions and pushed brewing and beer packaging to its absolute limits." ''This is the beer to end all beers. It's an audacious blend of eccentricity, artistry and rebellion; changing the general perception of beer, one stuffed animal at a time"

The End of History from BrewDog on Vimeo.


The first two bottles off the production line were sold to a beer fan in Denmark.