MORGANTOWN, W.Va. -- Celebrity chef Jamie Oliver wanted to start something big, but instead he there's a revolt.
A survey of the school in his new ABC reality show found that school kids overwhelmingly wanted regular school food to his freshly made creations.
It's come to the point that many stopped buying lunch altogether.
The survey, conducted by the West Virginia University Health Research Center discovered that these kids
wanted pizza, chicken nuggets and the other school entrees they were used to by a margin of 4-to-1, with nearly eight in 10 "very unhappy'' about Oliver's creations.
As a result, there' been a revolt and kids have simply stopped buying the chef's lunches.
The survey found children also drank less milk after Oliver removed the sugary chocolate and strawberry varieties, offering only plain white skim or water.
While Central City is still serving Oliver's food, they put the pink and brown milk back on the lunch menu because the children need the nutrients.
WVU researchers Carole Harris and Drew Bradlyn agree with that decision and call the lower lunch-participation rates "very concerning.''
The Village People are threatening legal action against celebrity chef Jamie Oliver after he allegedly dressed up as members of the band to advertise his latest TV show.
To promote his latest cooking show, Jamie's American Road Trip, Jamie Oliver dresses up as a cowboy, a policeman, a sailor and a construction worker.
Sound familiar?
Oliver is seen strutting through an airport dressed as the characters to the sound of the Village People's 1979 single "Go West."
Now, let's bring in the lawyers.
Attorneys for the band are threatening legal action for the infringing of trademark rights.
The name and costumes are trademarked in the US and the Village People's attorney, John Giacobbi, claims the group was never approached to use the characters in the commercial.
A lawyer for the Village People, the iconic group from the 1970s and 1980s, has threatened legal action against a British network for airing a promotion with star chef Jamie Oliver dressed as all six members.
Channel 4 is running a trailer for Oliver's TV program and a spokesperson for Channel 4 insists the accusations are unfounded, stating: "We are confident that the promotional campaign for Jamie's American Road Trip does not infringe any copyright/trademark rights which the Village People may have. No parties have received a formal legal claim from the Village People and, if one is received, it will be vigorously defended."
Note to village people: forget the lawsuit, and enjoy more publicity than you've had in years.
Marco Pierre White, is the legendary British chef with a quick temper and a similarly candid view of the restaurant world as Bourdain. Maybe you haven't heard of Marco, but many regard him as one of the greatest. Even if you have never heard of Marco there is every chance you've heard of Mario Batali, Jamie Oliver, Gary Rhodes, Gordon Ramsay and Heston Blumenthal, they trained and worked with Marco. We believe Marco played a major roll as the creator of the modern-day phenomenon that is the celebrity chefs.
Pierre White and Bourdain discussed the role of the chef: in the kitchen, and on TV.
The question: what “defines a chef?” White’s chef is somebody who works up the ranks from “boy cook to head of the kitchen,” stressing that the chef’s name on the door should be the person cooking the food—either stationed at the burner or working the pass. He referred to many chefs as “living lies” by not cooking in their own kitchens.
Bourdain stressed chef as a “leader, who can get somebody to show up to work every day.”
Regarding chefs on TV? The Food Network has some crap on-air talent,. so what’s the point of the television chef? “TV is a way to inspire people to cook. People don’t learn to cook from others, they teach themselves to cook,” said Pierre White. And about Gordon Ramsay—whom White recently took over for on the British version of “Kitchen Nightmares”? “The last thing you should be doing in the kitchen is belittling people,” said Pierre White adding the barb that Ramsay even made himself cry on TV. Bourdain added that Mario Batali was the most qualified stand-and-stir host the network has seen.