Monday, March 19, 2012

The psychology of colors and food


Do you ever notice the color inside restaurants, or even the logo colors? We are told that subconsciously there are certain colors that appeal to us and a few that don’t.
For those of us in the restaurant business we realize our mission is to generate a profit, and the more diners we can seat the greater our profits will be. Knowing this, those in the industry have tricks of the trade designed to subtly get you in, fed and out in the shortest amount of time possible.

Colors affect our appetite and our mood, and it's the psychology of colors and where we find them in nature.

So,let's take a loser look some the most popular and unpopular colors when it comes to eating.

Red is an appetite stimulant and it also stimulates conversation and speed.
So the thought is,  you’ll eat more food and enjoy your conversation and then leave.
Just look at the above photo, that's a lot of red.

What color is most associated with speed?

Orange is connected with need and hunger and it's often used in restaurants because like red it stimulates hunger, and restaurants like that.

Yellow is a sociable color and yellows are used frequently in fast food restaurants – think McDonald’s. 

Beige and Brown are the earth tones that have a a calming affect without suppressing appetites. Deep browns, dark woods for example, can make a room and food feel luxurious. These are also some of the most common colors in the foods we eat, except from red and green.

Green is another soothing color that aids digestion. 
Restaurants often use green in their d├ęcor to create a soothing atmosphere, completely the opposite of the stimulating fast food restaurant done in red, yellow or orange.

Blue may be a calming color when it comes to food, but it isn’t so great.
Blue acts as an appetite suppressant. If you want to eat less, try finding a restaurant decorated in blue, you won't find many.

Now, the next time you eat out, you'll have a better understanding of the psychology of colors and food.