Sunday, February 27, 2011

San Francisco and the Coca-Cola Sign

Richard Modolo has this Coca-Cola sign painted on the side of his house, it's been there since the 1930s.
His home was the site of a little-pop grocery store, in San Francisco at one time
But now,City officials say the painted sign violates anti-billboard laws and must come down.
And it seems this vintage Coca-Cola sign has made some residents unhappy and they want it removed.
They think it's because offensive saying it promotes obesity by advertising the sugary Coca-Cola drink.

Supporters of the sign,  argue that it's a relic from the neighborhood's working-class past.

Supervisor David Campos, who represents the neighborhood, is weighing both sides and will decide whether to introduce legislation to keep the sign.

While the city supervisor makes his decision, Modolo has been warned by the city that he could face a daily fine of $100 until the sign is gone.