Wednesday, March 17, 2010

Coca Cola - The official beverage for the Commonwealth Games

Mr Atul Singh, President and CEO, Coca-Cola India, with Mr Suresh Kalmadi, Chairman, Organizing Committee, Commonwealth Games, after signing an MoU for official beverage, in the Capital.

The organizing committee for the Commonwealth Games 2010 has announced that Coca Cola India will be the official beverage for the XIX Commonwealth Games to be held in Delhi later this year.

Coca-Cola India's product will be sold to the spectators, served to athletes, team officials and volunteers.
 The association includes all of Coca-Cola India's beverage products.

The Organizing Committee Chairman, Mr Suresh Kalmadi said, “Coca-Cola has a strong legacy of supporting Olympics. Today is an important day for all of us as we are just 200 days away from the Commonwealth Games 2010 Delhi.” Mr Atul Singh, President and CEO, Coca-Cola India and South West Asia, said, “We will continue to spread the awareness of sports and a healthy lifestyle in future as well. We want to build a spirit of the Commonwealth Games in Delhi.” The Coca-Cola Company has been associated with the Olympic Games since 1928.

Just as Pepsi is dropping out of the school soda business promoting a healthier lifestyle, Mr Atul Singh, President and CEO, Coca-Cola India says, “We will continue to spread the awareness of sports and a healthy lifestyle..."

Go figure!