"A surprise is waiting for you when you finish your coffee," say waitresses at branches of Ilan's Coffee House.
A "gypsy" was hired to teach staff how to interpret the residue.
Reading coffee grounds (Tasseography) is a very old art is associated with the Celts, Gypsies, Middle Eastern and other cultures. Learn its philosophy and how to perform .
The free service is meant to boost sales in Israel's highly competitive coffee market.
Marketing Manager Michal Steg is behind the scheme: "You feel you are unique and that is a good feeling and you would like to go there again."
After receiving free advice about his future from a trained waitress, Amit Pinchuk said he was confident the gimmick would draw customers back: "It can be something different, you know, some people will probably connect to that, you know, if you believe in that, it can definitely be something surprising."
The staff promise to alert customers to potential woes, but are trained to focus on the good news.
