Saturday, April 21, 2012

McDonald's introduces the McBaguette - In France

The French branch of McDonald’s is introducing the “McBaguette” sandwich.

The sandwich will offer local ingredients like goat’s cheese and pepper sauce, along with their traditional burgers and fries.

“It’s a crispy baguette, served hot, with beef, a slightly strong whole grain mustard sauce and ripe Emmental cheese,” a McDonald's spokesperson said, adding that the product was of “symbolic importance” and part of the company’s efforts at local “integration”.

French consumers have increasingly turned to chain restaurants in recent years, with the fast food market growing from about 20 billion euros ($26 billion) in 2004 to nearly 33 billion euros last year.

McDonald’s has done really well, growing to 63,000 employees since opening its first French branch in 1979.