"Don't miss yummy camel burger" reads a restaurant's sign in Dubai.
Yes, it's the camel burger.
Camel meat is popular throughout the Gulf, but the "Local House" restaurant is enticing visitors who may never eaten camel meat.
"Most of our guests are tourists from different parts of the world," says Ramesh, a 44-year-old Indian national who has managed the restaurant since it opened in 2004.
Camels, often called "ships of the desert", are a big part of culture in the Arabian Peninsula.
In the United Arab Emirates, there are camel races, camel beauty contests and competitions for the tastiest camel cuisine.
(We have yet to see PETA protest there)
"Local House" has an extensive camel-based menu.
"We have... camel soup, camel salad, then we have the camel burger, camel kebab, camel steak, then we have camel biryani -- that is a mixture of rice and camel meat," says Ramesh.
The restaurant also offers a camel curry dish, grilled camel ribs and the camel special, which are cooked in oyster sauce. Camel sausage, bacon and pizza are in the works, Ramesh says.
Out of all the restaurant's camel items, the camel burger is king. "The most popular is the burger, and (then) the camel special, then comes the steak," Ramesh says.The burger comes with onions, tomatoes, cheese, mayonnaise and ketchup, sandwiched between two pieces of khameer, thin, and round bread topped with sesame seeds.
The meat is similar in texture to beef, but a bit tougher. It has a slightly smoky flavour with a tangy aftertaste, but the ketchup-mayonnaise mix mostly obscures its taste. Camel meat, Ramesh says, generally has a sweet taste. The burger costs 35 dirhams (around nine dollars).