After 52 years, his nose now has a life of it's own.
The result, you can see in the photo, comes after two litres of brandy a day.
At some point along the way, Liu Ge decided something wasn't quite right with his nose and has turned to medics in the Chinese capital Beijing for help.
"Drinking alcohol has been just like drinking water to me.
I had to drink sometimes two litres a day just to test the quality," explained Liu, now 68.
Doctors say he has been left with a condition called rhinophyma, caused by the constant expansion of blood vessels in his nose - now nearly four inches long and two inches wide.
