Showing posts with label Pepsi. Show all posts
Showing posts with label Pepsi. Show all posts

Sunday, May 6, 2012

The King of Pop


Pepsi has decided to resurrect Michael Jackson for the 25th anniversary of the album "Bad,"
in hopes to boost sales.
Don't misunderstand, we love Pepsi, but really, is using a dead Michael the best idea the Pepsi people could come up with?


Anyway, Jackson will be dancing and marketing for Pepsi at a store near you very soon.

These cans will hit shelves in China first and are set to appear in the US sometime this month.
In the U.S. market, Pepsi will have a special edition can featuring Jackson. The can will come with a bar code that can be scanned to download remixed songs from the "Bad" album.

Yes, the "King of Pop" has returned, but does anyone really care?




Thursday, March 8, 2012

Coke, Pepsi make changes to avoid cancer warning

 Coca-Cola Co. and PepsiCo Inc. have decided to change the way they make the caramel coloring used in their sodas because of yet another California law that mandates drinks containing a certain level of carcinogens bear a cancer warning label.

Coca Cola and Pepsi say their drinks have always been safe and that their sodas will not taste any different.
A Food and Drug Administration spokesman noted that a consumer would have to drink more than 1,000 cans of soda a day to reach the doses administered that have shown links to cancer in rodents.

Friday, February 26, 2010

Gatorade no longer interested in Tiger Woods

Gatorade ( PepsiCo) said Friday it is no longer interested in Tiger Woods, one week after the golf superstar apologized for his scandal.
"We no longer see a role for Tiger in our marketing efforts and have ended our relationship," a spokeswoman for Gatorade said in a statement.
She wouldn't to say whether his contract was terminated early because of trouble with his public image.
Gatorade discontinued its Tiger Woods-brand drinks in November, a decision made before Woods'  problems became known.
Back in November Gatorade stuck by him as a sponsor, but now it's the third major endorsement the golfer has lost. AT&T Inc. and Accenture dropped Woods right after the cheating allegations.
Woods' agent, Mark Steinberg said, "We have been in discussions with Gatorade, and ...disappointed they have decided to not continue with Tiger in their marketing plans."
Gatorade owner PepsiCo, the world's second-biggest soda maker, also owns the Tropicana, Quaker and Frito-Lay brands.

Thursday, October 15, 2009

Pepsi Stops All advertising Effective Immediately


PepsiCo has announced that it would stop all advertising effective immediately.
"We know it's good, and everyone's pretty happy with the overall taste, so why spend all our time worrying about what other people think?" PepsiCo CEO Indra K. Nooyi said during a press conference at the company's headquarters.
"Frankly, it just feels sort of weird and desperate to put all this energy into telling people what to drink. If they don't like it, then they don't like it."
Added Nooyi, "That's not really any of our business anyway."
According to Nooyi, top PepsiCo  the company's century-old history of massive, high-budget ad campaigns, cross-promotional tie-ins, merchandising, and Super Bowl halftime extravaganzas had been "a big mistake."
Executives then told shareholders PepsiCo is now "what it should have been all along: a company that just makes soda, and doesn't get caught up in trying to make everyone like it."
Responding to the question that is decision would hurt the company's ability to compete with Coca-Cola, Nooyi expressed no concern.
"Vying for the greatest market share shouldn't be a soft drink company's be-all and end-all," said Nooyi, who added that if she's happy at the end of the day, that's what really matters. "After all, it's not like this is some kind of Cola War or anything."
"Look, Coca-Cola is a terrific product," Nooyi continued. "Millions of people choose it over Pepsi every day. Are those people wrong? Of course not. Concepts like 'right' and 'wrong' shouldn't even apply. It's a soft drink."
Nooyi told reporters the company's $1.3 billion annual advertising budget would be put into Pepsi's savings account, spread among various charitable organizations, and divided up into generous bonuses for the company's minimum-wage factory employees.
Nooyi said, "taste is subjective," and that those who hadn't already heard of Pepsi were unlikely to begin drinking it now, and that the company was perfectly content to rely on word of mouth to sell its product.
"You can't taste an ad, anyway," Nooyi said. "People are going to make up their own minds regardless of whether we spend millions trying to inform them that Taylor Swift drinks Pepsi. I mean, seriously, does it really matter if Taylor Swift drinks Pepsi? She's just a human being like everybody else."
Concluding the press conference, Nooyi stated that she wasn't even sure why she was talking about any of this in the first place, asked the assembled reporters whether they didn't have better uses for their time, and suggested that everybody just go home, hug their loving spouses, before life passes them by.
"Hey, there's a slogan for you," Nooyi said. "Spend more time with your families."