Monday, October 18, 2010

Red Celery in markets around the holidays

There's a new celery in town, and it's red.
A Florida-based produce company is offering a new red celery, for that "colorful crunch" in salads.

Celery producer Duda Farm Fresh Foods unveiled the colorful celery under the brand name Celery Sensations.
While it may have the same crisp, fresh flavor as regular celery, this celery is milder-tasting.
This red celery is the product of almost 20 years of research by horticulturist Larry Pierce, Ph.D., Duda’s manager of celery seed research.
He used traditional methods and natural plant breeding tecniques to cross-pollinated an existing commercial celery with old-world heritage celery root,  whose original heirloom seed could be traced back to Eastern Europe, which was red in color.

So, when will see this red celery in grocery stores?
You can expect to see them on grocery aisles right around the holidays.