It starts as summer ends, Burger King will start serving the Starbucks-owned brand Seattle's Best Coffee.The cup of brew replaces Burger King's BK Joe coffee and will be available by September.
Mary Boltz Chapman, editor in chief of industry trade magazine Chain Leader says, "You can't do breakfast anymore without a decent cup of coffee."
Expect to pay between $1 to $2.79, depending on size for a cup of coffee, hot or iced, along with optional vanilla or mocha flavor and whipped topping.
For Starbucks, the coffee chain is developing a strategy for the Seattle's Best Coffee chain that it acquired seven years ago.
"Together, with Burger King, we are making premium coffee far more accessible than it has ever been," says Michelle Gass, president of Seattle's Best.
