"We no longer see a role for Tiger in our marketing efforts and have ended our relationship," a spokeswoman for Gatorade said in a statement.
She wouldn't to say whether his contract was terminated early because of trouble with his public image.
Gatorade discontinued its Tiger Woods-brand drinks in November, a decision made before Woods' problems became known.
Back in November Gatorade stuck by him as a sponsor, but now it's the third major endorsement the golfer has lost. AT&T Inc. and Accenture dropped Woods right after the cheating allegations.
Woods' agent, Mark Steinberg said, "We have been in discussions with Gatorade, and ...disappointed they have decided to not continue with Tiger in their marketing plans."
Gatorade owner PepsiCo, the world's second-biggest soda maker, also owns the Tropicana, Quaker and Frito-Lay brands.
