Who is he? why none other than Franco Carlotto, who claims a bowl of cereal took him down.
The lawsuit is brewing up something big and Franco pointing his finger at Whole Foods, claiming a "defective" brand of "Whole Foods Market Organic Everyday Value Organic High Fiber Cereal" broke his teeth when he bit down down on a "portion of the cereal that had solidified to a hardened mass."

This is kind of odd, most cereals get soggy after adding milk, don't they?
Carlotto claims he sought medical treatment for the injury -- he's suing for an unspecified amount.