Burger king's chief executive, Bernardo Hees, (photo below, not above) insulted British women and it's food.
The Burger King has had to apologize after he told a group of American students that British women were unattractive and that English food was "terrible".
King Bernardo recalled his younger days at the University of Warwick, saying that there were few distractions to put him off his studies. "The food is terrible and the women are not very attractive." At that poit he decided to put on real charm by telling his audience in Chicago. "Here in Chicago, the food is good and you are known for your good-looking women."
Hees's remark, has pissed off both female students and British chefs.
"If he views women as potential distractions in academia, I wonder how he views them in the workplace?" asked Charli Fritzner, women's campaigns officer at Warwick University's student union. "It doesn't make Burger King an attractive employer for women."
Michelin-starred English chef Marcus Wareing, said criticism of Britain's food was rich coming from the man responsible for serving up flame-grilled Whoppers and bacon double cheeseburgers. "It's an insult to British gastronomy," said Wareing.
Burger King said its chief executive regretted his remarks on Britain: "Mr Hees apologizes if his comment has offended anyone. It... was intended as a humorous anecdote to connect with his audience."
