Halloween is the highest-grossing holiday of the year for the candy industry, according to the National Confectioners Association, with spending for candy this season reaching $2 billion.
There is however, an initiative, led by "A Bunch of Baby Carrot Farmers," wanting to make baby carrots the treat of choice this Halloween.
Bolthouse Farms, has a slogan about brightly colored vegetables, "Eat 'Em Like Junk Food."
Their campaign now is the new, healthier kind of Halloween “treat.”
Scarrots (baby carrots) are offered in 1.7-ounce bags for health-conscious bores who don't want to hand out candy.
"We've been blown away by the response to this campaign," said Jeff Dunn, the chief executive officer of Bolthouse Farms, in a release. "… We've learned that is there's a huge groundswell of support behind our effort to brand Baby Carrots as the ultimate junk food and we're excited to offer snackers of all kinds a new Halloween treat."
Regardless of their marketing efforts, sugar is still the king of Halloween.
Candy sales are on track to increase by 7 percent from last year, with about three-quarters (72.2 percent) of homes expected to hand out candy this All Hallows Eve.
The average American household will spend $20.29 on candy this Halloween.
So, we are happy to report, Americans still believe Halloween should be a day of sugar.
It seems there will be no time for Scarrots this Halloween.
