It's Halloween at Disneyland in Anaheim, and there has been an 40% increase in attendance. Disneyland began to celebrate Halloween in 2005, and during this time of year it really is the magic kingdom.
Disney officials said that the celebration has grown in attendance and sales of merchandise and food.
In years past it was summer, springtime and the Christmas holidays that were the busy seasons, but the Halloween events, from Sept. 17 to Oct. 31, are growing quickly in popularity.
Over the past five years Halloween at Disneyland has grown into a 12 day event.
Now, there are new costumed characters, a costume parade, themed attractions and new merchandise as well as Halloween-themed food.
It's grown so much that the Halloween event has been moved from Disney's California Adventure park to Disneyland itself.
Halloween at Disneyland has park is redecorated in Halloween themes and guests can even dress in costumes.
On Tuesday and Friday nights in October and on Halloween night, the park is closed to the general public and is only opened to guests who buy tickets for Mickey's Halloween Party. During the party, visitors can go trick-or-treating throughout the park and ride the attractions.
Since 2005, revenue from merchandise sales alone has increase 20% during Halloween and 104% during Mickey's Halloween Party.
According to Disneyland officials food sales during Halloween Time have also increased about 12% annually.