You may remember PETA's billboard ad in Jacksonville, Fla., calling fat women "whales" and asking people to "lose the blubber" by going vegetarian.
PETA stated, "Our goal is help overweight Jacksonville residents - the best way to do that is to go vegetarian. We're not trying to insult anyone. Vegetarians look and feel better than meat eaters. This is a life-saving message."When asked specifically if the billboard shames overweight people, Byrne stated, "If the billboard is shocking, hopefully it will gets people's attention, and help them improve quality of life for themselves and their families.... it's designed to help people."
PETA has taken down their controversial "Save The Whales" billboard, which drew intense anger across the country. They have replaced the ad with something less controversial.
