Friday, August 21, 2009

Dig a little deeper, that Frappuccino will cost you more

Starbucks prices on beverages like the ever so famous Frappuccino, are on the rise— and for simple ones like a plain cup of coffee, the prices will decrease.
You are looking at price hikes as much as 30 cents.


The more basic beverages — the latte and plain coffee, among others — will see prices decreased by 5 to 15 cents.
Still, more prices are going increase than the ones that will be decreased.

Starbucks said the price hikes will eventually roll out nationwide in the coming months.

The big question is how the changes will affect the customer base or will it be an attraction for new customers?

Is 15 cents worth of savings going to change any one's mind?

Will an additional 30 cents stop customers from their buying habits?