Kellogg no longer makes health claims about Rice Krispies

Rice Krispies has been around forever and not once did we think of it as a health food.
Regardless, Rice Krispies cereal maker Kellogg Co has agreed to stop advertising claims that Rice Krispies will strengthen children's immune systems.
They have also agreed to stop claiming that its Frosted Min Wheats were "clinically shown to improve kids' attentiveness by nearly 20 percent."

In an advertising campaign that began in 2009, Kellogg began advertising on cereal boxes that Rice Krispies "now helps support your child's immunity."

"We stand behind the validity of our product claims and research, but we agreed to an order that covers those claims," company spokeswoman said in an emailed statement.

We guess it's back to "Snap, Crackle, Pop."

Kellogg Recalls Eggo Waffles - Listeria

Kellogg is recalling two varieties of its Eggo waffles because of fears they are tainted with listeria.

Listeria monocytogenes turned up during a routine inspection at the company's Atlanta plant, and that caused the recall of Eggo Cinnamon Toast and Eggo Toaster Swirlz Cinnamon Roll Minis waffles.

Not only did the company stopped production at the plant, not shipping any of the waffles but decided to recall previous batches made at the plant just to be safe. No illnesses have been associated with the waffles.

• The waffles have UPC code 3800040440 with “Best If Used Before” dates beginning with: NOV22 10 EA, NOV23 10 EA and NOV24 10 EA.
• The "Toaster Swirlz'' have UPC code 3800023370 with a “Best If Used Before” date beginning with NOV15 10 EA.

A press release issued from the Georgia Department of Agriculture said Kellogg immediately began a program to clean and sanitize the plant. Listeria is an organism that is quite hardy and can withstand freezing temperatures, drying and heat remarkably well.

An infection presents itself with flu-like symptoms, but the onset of illness can range from a few days to three weeks after eating contaminated food.

In January, Kellogg pulled varieties of Austin and Keebler peanut butter sandwich crackers as part of a massive, salmonella-related recall of products from Peanut Corp. of America that killed eight people and sickened more than 700.