MORGANTOWN, W.Va. -- Celebrity chef Jamie Oliver wanted to start something big, but instead he there's a revolt.
A survey of the school in his new ABC reality show found that school kids overwhelmingly wanted regular school food to his freshly made creations.
It's come to the point that many stopped buying lunch altogether.
The survey, conducted by the West Virginia University Health Research Center discovered that these kids
wanted pizza, chicken nuggets and the other school entrees they were used to by a margin of 4-to-1, with nearly eight in 10 "very unhappy'' about Oliver's creations.
As a result, there' been a revolt and kids have simply stopped buying the chef's lunches.
The survey found children also drank less milk after Oliver removed the sugary chocolate and strawberry varieties, offering only plain white skim or water.
While Central City is still serving Oliver's food, they put the pink and brown milk back on the lunch menu because the children need the nutrients.
WVU researchers Carole Harris and Drew Bradlyn agree with that decision and call the lower lunch-participation rates "very concerning.''